Registering your company’s trademark in the UAE will protect your company and ensure that no other business will copy or imitate your intellectual property. With it’s growing economy and affordable cost of living, the UAE continues to attract foreign investors. In fact, around 70% of trademarks in the UAE are owned by non-residents.
Setting up your business in the UAE is a strategic decision and investors have many factors to consider before selecting the right jurisdiction and structure for setting up a company. And with all of these decisions, many companies forget about registering their trademark. Fortunately, the experts at Creation Business Consultants are here to help you understand what a trademark is, why registration of a trademark is important, and how to register your trademark in the UAE.
A trademark is a brand name, symbol or logo used by a company to identify products and services that are legally registered or established under its business entity. All trademarks in the UAE are registered under the UAE Trademark Law. Trademarks (TM) are legally protected in the UAE for a period of 10 years following the date of official TM registration.
A registered TM creates several benefits for a company, especially for those businesses who are operating in a foreign land. Benefits of trademark registration in the UAE include:
When you register your trademark in the UAE, you’re legally protecting your intellectual property from unauthorized use. Your trademark legally proves that you are the owner of the registered trademark and that your company controls any/all exclusive rights to the TM. Essentially, this keeps other people and businesses from using your registered trademark without proper permission. Any individual or company who uses your registered trademark without your permission is breaking the law and they could face legal penalties. Additionally, you can sue any individual who uses or copies your TM without authorized permission.
When a brand, logo, goods, or services are registered, it’s a sign of originality and authenticity. Registered trademarks distinguish one idea from another. Additionally, you can use your trademark as a marketing tool to set yourself apart from your competitors and to help grow your brand awareness.
Possessing a registered trademark communicates a company’s authenticity for being a valued supplier of specific products and services. When you register a TM you’re planning for the future success of your company. Additionally, a trademark will help you build your brand awareness and reputation as a credible business.
A trademarked brand or logo can become an asset to your company over time. A solid reputation and following from your customers will help the value of your TM appreciate over time. You can even authorize another person or company to use your trademark in return for a licensing fee. Additionally, a registered TM with a great reputation can drastically increase the value of your company if you ever decide to sell.
Registering a trademark in the UAE is a fairly straightforward process, as long as the trademark itself is available. However, a UAE company partner, such as the experts at Creation Business Consultants, can help to ensure your application contains all of the correct information.
At Creation, we’ve helped business owners from all over the world to successfully set up their companies in Dubai and the UAE (including the UK, USA, Europe, Asia, and Australia). Regardless of the size of your company, we provide expert advice and solutions designed to make sure you maintain control of your company.
Whether you are a startup, SME, entrepreneur or a multinational company, our team of experts have the skills and experience to successfully set up your company in Dubai and the UAE. Need help registering your trademark? We can assist with that too!
Contact a member of our team today to schedule your free consultation.
Creation ensures clients receive a seamless, cost effective and proficient entry to the GCC market. We provide clients with the foundations and best practices empowering them to build and control a successful business.
We continuously strive to exceed client’s expectations whilst making certain they are protected from undue risk at all times. Creation Business Consultants is the preferred and truly trusted business partners for the GCC.